Running a Firm (824)

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Measuring Social Media Still Tough

Rhonda Maraziti, WithumSmith+BrownAll signs point to social media as having an important impact when it is actively used by firms like WithumSmith+Brown of Red Bank, N.J. "We support and encourage social media," says Rhonda Maraziti, the firm's director of marketing and practice growth. "It's a great way to demonstrate thought leadership." And there are a lot of elements in social media than can be measured. Social media managers can count the number of friends, followers or contacts for those at a firm or cite the number of employees with blogs along with the number of views for articles and You Tube videos to find out how well these tools work Read more...

Managing Change or Not?

change artAre you managing change? Or are you just letting change happen to you? With all of the change in the package software market, the move to more cloud-based demand and the programmatic change that your vendors are making, there's a lot going on! That's why this article will explore some change management "must-do's" - things that can give you more confidence in managing the inevitable change that these market shifts will drive in your business. Read more...

Take a Brain Vacation to Recharge

Does your brain need a vacation? I'm not talking about just any vacation where you sit by the pool with a drink in hand. What is different about this type of vacation is that it is designed for brain uptime not downtime. For me, pushing my artistic right brain seems to make my whole-brain function better. To that end, each year, I take a week to immerse myself in learning about art. This year, I took a master's class in textile arts. It was stimulating and challenging. I learned a lot about perspective, composition, visual perception, and so much more. What is even more stimulating is thinking about all the ways I can apply this new knowledge to what I do every day. Read more...

Should I Invest Time in Google+?


google plusJust a few years ago, the idea of keeping in touch with colleagues, clients and friends on a single software platform was, at best, an intriguing concept. Today, the outreach that's possible through online relationships is very real, and only continues to grow as more and more companies enter the social networking arena. Take Google, for example. Read more...

Grant Thornton Names Sales Head

Ed Novak, Grant ThorntonEd Novak has been hired as Head of National Sales by Grant Thornton. Novak, who has had business development leadership positions with IBM and PriceWaterhouseCoopers, will be responsible for Grant Thornton's business development team and for generating additional revenue from new and existing accounts.

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Roegiers Goldin Names Partner

Lynn BlackardRoegiers Goldin Chappel Nall & Associates has promoted  Lynn Blackard, CPA, CFE, has been promoted to partner. Blackard joined the firm in 2000 with a background in audit, and specializes in estate and trust taxation, trust and forensic accounting, and individual taxation.

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Dirty Pool in the Accounting Credential Game

CGMA logoSuppose someone decided to decided to launch an organization called the American Institute of Chartered Management Accountants, or the AICMA. It's easy to believe that the American Institute of CPAs would be miffed. But that's exactly what the AIPCA has done with its new credential, the Chartered Global Management Accountant which is going into the field against the established Chartered Management Accounting designation. It's CGMA versus CMA.

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Reznick Hires Real Estate Principal

Deborah J. Levinson, Reznick GroupThe Reznick Group, a Bethesda, Md.-based CPA firm, says Deborah J. Levinson, a  CPA and real estate professional, has joined the firm as principal in charge of the commercial real estate practice. Levinson will expand Reznick's operations in this field throughout the New York metro area. She has more than 30 years of experience in the accounting and real estate industries.

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CBH Names International Tax Director

James Dawson, Cherry BekaertCherry Bekaert & Holland has named James W. Dawson as partner and the national director of international tax. He was previously managing director of international tax services for RSM McGladrey's Southeast practice.and had been with RSM McGladrey and McGladrey & Pullen since 2006. Read more...

Cohn Promotes Two to Partner

Kevin Hedden, J.H. CohnJ.H. Cohn, an accounting firm based in Roseland, N.J., has named Kevin Hedden and John Toscano as partners. Hedden joined the firm in 1996 and is based in the Roseland office. He is a member of the firm's manufacturing and distribution industry, technology and life sciences, and the capital markets and SEC practices and recently joined the firm's quality control department. Read more...

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