Most firms are faced with the dilemma of keeping long term managers who are major contributors to the firm but for whatever reason are not ready to be equity partners (or who perhaps never will have what it takes to be equity partners). In the past, most of us would not make the decision to outplace the long-term managers since from many perspectives including client service, engagement and staff management and profitability, they did a great job.

Social media marketing may be a rage in the broad economy. But most tax professionals do not spend money on such programs and are not impressed with the results they get from them. And overwhelmingly, they put their faith in word-of-mouth marketing. Those are among the conclusions of a survey released this month by Drake Software entitled "Social Media and the Tax Professional."