It is notable that 40 percent of the nonprofits are upgrading hardware or software to improve organizational efficiency. Three major technology trends include the move to the cloud, the increased use of mobile applications and online giving

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What drove your accounting firm's most recent marketing efforts? Did you see a rival firm's new brochure and think, "We, too, need a new brochure"? Did you personally get a newsletter from a lawyer or other professional services firm and admit your firm should also be doing something like that?

Vada Hill, who has held top marketing jobs at Fannie Mae and Taco Bell, has been named chief marketing officer by Jackson Hewitt Tax Service. It is the latest in a series of executive changes at the Parsippany, N.J.-based tax preparation chain in 2014 that included the appointment of a new CEO.

Kent Hollrah, a veteran of the nonprofit software market, has joined Intacct to lead its not-for-profit operations. Hollrah had been president of Orange Leap, which makes fundraising software for nonprofits. His new position was not formally announced. However, he discussed his role during company's Intacct Advantage conference in Orlando, Fla., last week.