I recently wrote a blog post that created quite a stir. It was reposted, received many comments, and I even received a couple of phone calls requesting how to reach and connect with the next generation CPA. Not that I'm surprised. The war for talent is real.

My firm, BBK|beyond bookkeeping, positions itself as "new school bookkeepers." We focus on a strategic approach: identifying issues, providing guidance and helping our clients apply their financial information effectively. In order to accomplish this, we have to deliver bookkeeping solutions that save our clients time and money while also creating peace of mind. The cloud plays a big role in this process.

Report: The Big Business of Small Business

The basic needs of small businesses are easy to describe—they need to collect payment for goods and services and record the amounts. But they are also often not good at anything outside of the delivery of goods and performance of services. Increasingly, small business accounting products seek to remove the language of accounting from products used by those who often do not understand financial terms or business concepts. The web, meanwhile, has made it easier for entrepreneurs to develop accounting software and enabled companies of all kinds to compete internationally. Yes, small business is big business and getting bigger. Download to read about all these new developments.

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Sage North America has hired Ray Barlow as VP of accountant solutions. Barlow comes to Sage after leading Intuit's Accountant & Advisor Group at a time when that company was building a program to service accounting firms. At Sage, he has responsibility for the accountant business in North America.