Running a Firm (833)

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Payroll Reselling Builds Quietly

At a reseller conference last year, BJ Schaknowski, who manages Intuit's channel programs, noted that while the company had actively recruited members to sell the company's QuickBooks Enterprise Solutions, many had signed on to sell the company's payroll products with no encouragement. The interest surprised Intuit.

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Videoconferencing Comes of Age, Again?

daFor most of the last 40 years, videoconferencing has been the wave of the future. With every new generation of technology, the latest invention is the one that’s going to make videoconferencing take off. But the advent of the Web and iPhones may turn such meetings into everyday events, replacing many face-to-face gatherings.

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Buy a PC? Or a Macintosh?

As you read this article, odds are you are looking at it on a PC. That is because traditionally most accounting and tax software has been built specifically for PCs. Why? PCs take up approximately 90 percent of the market share for computers, so it really doesn’t make sense for software companies to put money into developing products for the Mac operating system. Read more...

Thomson Debuts Sales Tax Channel

thomson reuters1_thumbThe Tax & Accounting business of Thomson Reuters has launched a Certified Implementer Program for its OneSource corporate tax products and named Grant Thornton as the first participant. The agreement is with the U.S. member firm of Grant Thornton International but all member firms outside this country are eligible to participate. Read more...

Accounting Firms Nibbling at CRM Packages

From several years, Templeton & Co. has had a stronger interest in customer relationship management software than do most firms. That’s because Templeton, which has a strong traditional practice also has an active reselling and development arm and marketed its on CRM of Professional Services, built on top of Microsoft’s Dynamics CRM. The problem was there weren’t a lot of takers.

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Invest in SEO for Your Web Site

If you are looking to grow your practice, SEO is a great resource that will only become more and more relevant in the future. With high SEO ranking - being listed on the first page of the three major search engines - people who are looking for your services can find your website more easily. If you already have a full practice and use your website primarily as a means to communicate with current clients, SEO may not make sense for you. Read more...

How Small Firms Can Get the Most Out of LinkedIn

Linkedin logoAmong social media channels, LinkedIn is still considered the most helpful to building business because it retains a more professional demeanor than Facebook and Twitter, while offering a number of built-in tools to connect with like-minded colleagues. Read more...

The Value of the CITP Credential

AICPA logoA CITP (Certified Information Technology Professional) is a CPA who is credentialed by the American Institute of CPAs as an information technology professional. There are 1,600 individuals who hold this credential, which means they are recognized for their unique ability to bridge between business and technology and they have achieved a combination of IT-related certifications, degrees, continuing education and business experience providing them with a wide range of documented IT competency.

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Putting the Hire Act to Work

Few pieces of legislation have a more hopeful name than the Hire Act, the Hiring Incentives to Restore Employment Act that was that was signed into law in March. And whatever a person's opinions about whether it will have its intended effect or not, it's a complicated law that put some extra work on the nation's payroll service and software providers.

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The Marketing Paradigm Continues to Change

loud speakersIt astounds me how much marketing continues to change.  At conferences that I recently attended, I was amazed at examples of how many companies have embraced inbound marketing to attract prospects. With the advent of social media and continued advancements in technology, the pendulum continues to swing away from the seller into the hands of the buyer.

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