RUVERWOODS, Ill. - CCH is offering productivity consulting for ProSystem fx Suite and research products that is designed to assess how firms can use their CCH products more effectively. A five-day service that includes three days on site by a two-person CCH team, the service is available at a discounted price of $10,000 for engagements that are contracted by the end of the year and performed by the middle of 2010. Consulting is designed for firms that have at least three CCH products.

On a personal level, social media offers an easy-to-use platform to share information and connect with friends. In business, we are just now beginning to understand and grasp the value of using such networking sites, especially in the accounting profession and business marketplace.

Most of the time, accountants want to know what kind of ROI they can expect; time spent on non-billable functions must relate back to growth. Still in its infancy, social media offers a practical means to build business and turn prospects into clients or customers, while building knowledge and holding discussions that directly relate back to our work.
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As accountants, we are our clients’ most trusted business advisors. What may surprise us is how many of them also turn to us for technology advice. But it makes sense,  since they are used to asking us which bookkeeping and other programs to use, they’ll also turn to us for advice on how to use it, and how to implement the infrastructure and business processes that surround bookkeeping software.

When an accounting firm is ready to build its first Web site or upgrade an existing site, the first analysis should be the site's strategic purpose. Without developing the core strategy, the process will be very difficult and probably not benefit the firm in the long run.The primary strategic question is "What's the purpose(s) of having a Web site?" This will drive many other features of your site. Let's examine some choices: