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Xero Uses Rising Revs to Grow

Doug Jeffries, Xero Xero saw an 81-percent increase in subscription revenue for the year ended March 31. But the New Zealand-based cloud accounting software company reported this week that its loss rose by 96 percent as the company chose to focus on growth. Xero also said its U.S.-based CFO Doug Jeffries has resigned after eight weeks on the job.

Total revenue reached about $141 million. But the loss increased to roughly $54 million and reached 56 percent of this year's operating revenue, up from 51 percent in 2014.

Jeffries resignation was jarring as the short-term CFO had been base in the U.S. as part of several steps to shore up management in this country.

"This was a very difficult decision given Xero's momentum and business potential. The decision to leave is entirely based on my personal objectives and the timing is in no way a reflection of business or financial reporting concerns," Jeffries wrote in explaining his sudden exit.

This follows the departure of North American CEO Peter Karpas in September after six months on the job, with management publicly expressing its disapproval of the performance by leadership in this country. Xero has not replaced Karpas in the North American CEO job. However, in a presentation of 2015 results, Xero's slides refer to the U.S. leadership team as being in place.

The company's revenue grew as Xero reported ending the year with 475,000 paying customers, 67 percent higher than the year-earlier total.

The largest number of Xero users are in Australia. That total hit 203,000 at the end of the fiscal year, an increase of 86 percent from 2014. There were 138,000 in its home country, a rise of 35 percent; 73,000 in the United Kingdom, up 77 percent; and 35,000 in North America, a 94-percent increase. The number of subscribers in the rest of the world doubled to 16,000.

Xero's plans for North America include building an online direct sales model. The company will also develop more U.S.-specific applications, although it gave no details.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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