Mary Shaw owns and operates The Every Day Group, a twenty-person health care consulting firm. These aren't her or her organization's real names. And that's because she has a secret in the way she conducts business. In this modern age, the way she conducts businesses is by sending letters and faxes and making phones calls to customers and prospects. This may sound very old-fashioned in the age of social media, mobile devices and email. But it works.

When the world does a computer based search for anything, the word Google pops up as a verb, a noun, a resource. Search was the foundation for Google’s creation, meteoric stock price rise and the capacity to do almost anything. Google is continually expanding its reach. This time the reach is into and through the SMB universe.

Accountants in all facets of the profession continue to adopt PDF files as the foundation of their document storage and management platforms. Further, PDF files increasingly serve as a medium for exchanging information between accountants and their peers, clients, customers, vendors, and other trading partners. Unfortunately, many professionals using PDF technologies continue to labor under the erroneous assumption that PDF files are secure and others cannot change them. In fact, PDF files are unsecured by default and those using PDFs should take specific actions to secure these documents and prevent disclosing sensitive and confidential data. Fortunately, Adobe Acrobat provides a number of very good options for securing PDF documents.