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Intuit Practice Management Debuts

Aaron Brady, IntuitTwo years after its intended launch, Intuit's Practice Management software is on the market. An Internet-based product, the application works with the company's QuickBooks and Lacerte products. The company is rolling the title out with a 90-day free trial. The official launch is planned at the California Accounting and Business Show and Conference next month.

During the last two the product has been undergoing testing. It was initially tested by thousands of firms. However, in the latest round that was narrowed down to 125, according to product manager Aaron Brady. "We have been experimenting and improving to make sure we have the right solutions," Brady said in a recent interview.


The large number of test firms actually got in the way. "It is more difficult to move quickly when you have that many firms," he said. Intuit also got help through an alliance with Big Time Software, which makes time and billing applications. Late in 2011, it agreed to embed Big Time's core time, billing and practice management functionality into the Intuit software package.

Intuit Practice Management provides client and engagement tracking via dashboards, along with offering reporting, time and billing, and client management features. A major goal met through the integration with QuickBooks and Lacerte is to limit the amount of data that must be entered into more than one application, Brady said.

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