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Edi Osborne

Edi Osborne

Harvesting the Lifetime Value of a Client

I love August. Not for the heat - in fact for that reason alone August could be scratched from the calendar. I love August because it is time to start harvesting our fruit trees. They are laden with fruit this time of year. The plums, in particular, are so prolific that if we are not prepared for the harvest, much of the fruit will go to waste; waste not, want not as my grandmother would say. We have a tendency to go after the low hanging fruit because it's easy. In fact much of the low hanging, barely ripened fruit is eaten long before it makes it to the house. However, I've learned over the years, as good as the low hanging fruit tastes, some of the sweetest, juiciest fruits are among the slowest to ripen and are nestled in the highest branches. It takes patience and a tall ladder to harvest them.

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Seven Tips for Advising Small Business

We celebrate the forming of our nation on Independence Day and we honor veterans on Memorial Day. Did you know that it wasn't until 2011 that President Obama designated November 19th to be Entrepreneur's Day. Better late than never but doesn't it strike you that entrepreneurs deserve a lot more recognition?

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What Motivates Your Employees?

Employee artA March 2011 survey of U.S. workers conducted by polling firm Harris Interactive on behalf of Plateau Systems showed that 69 percent are either satisfied or very satisfied with their employment. Yet 74 percent indicated they would consider leaving their job if approached with a new offer." So how engaged are you and your team? Read more...

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