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Small Biz Benefits Offers Tools

Small Business Benefits, a Paychex subsidiary, has launched a marketing platform for small business. Launched in July, the company is offer SMBs tools and resources so they won’t have to field their own marketing operations.

SBB is giving members access to the Marketing 360 platform, which offers the opportunity to use the services of a variety of personnel such as marketing experts, designers, content writers, ad specialists, video pros and photographers.

A website builder is available, and the platform offers multi-channel advertising to build leads on popular social media. There is also a customizable CRM package for managing contacts, projects and deals.

In addition, SMBs can take advantage of email and text message marketing and manage social media via the Social app within Marketing 360.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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