A lot of accounting firm sites in the tax preparation and accounting industry suffer from a lack of dynamic content on their pages, a key component in propelling your firm higher in the ranks of search engines like Google and Yahoo.  More often than not, the static websites we see in the profession have pages that simply act as online business cards.  Essentially, these sites, while they do provide general contact information and basic biographies on the firm members, are relatively “bare bones” so far as marketing is concerned.  Incorporating web widgets into your practice’s page is an easy and free way to incorporate additional web content, ensure that it is automatically updated and therefore, search engine friendly.