Secondly, for those professionals looking to incorporate the millennial generation into their practice, these sites are a great tool for recruitment and retention. Furthermore, social networks are a great, as well as cheap, way to grow your practice by expanding your contact base. These networks can often act as a very effective customer relationship management tool. The possible benefits of these online resources are vast and truly take very little effort for you to unleash.
According to alexa.com, the web information company, Facebook and MySpace both lie in the Top Five visited sites in the United States on a daily basis. Making your firm a part of these sites is not only free but is becoming a growing (if not expected) facet in generational marketing. Consider creating a page, or have your twenty-something colleague create a page, for your firm! You will probably be enlightened by the response you receive from the "wired" community.