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Email imageBusinesses work hard to build a clientele, and retaining valued clients should be one of your top priorities. One of the best ways to stay connected to your clients is to reach out to them regularly through an e-mail newsletter. It can be a key component in your customer-retention strategy.

Stay top of mind.

Sending a monthly or quarterly e-mail newsletter (or eNewsletters) is an easy and effective way to st-ay in touch with your customers and ensure that your clients feel valued. It is a great way to keep your clients abreast of the latest developments in your business and in the accounting industry, including updates on new government regulations, April 15 reminders, changes in tax codes and much more.

Many accountant website developers offer a monthly eNewsletter system with their website package. These newsletters come preloaded with content and are delivered to your client list automatically on a monthly basis.

Customize for your Clients and Make it Relevant.
In addition to template eNewsletters, you can also create your content specifically for your clientele. For example, if your clients are primarily small business owners, you could include updates related to changes in tax laws for small businesses. Above all, the content needs to provide value and be relevant to your clients. The last thing that you want is to create more spam in your clients’ inbox. In order to measure the effectiveness of your eNewsletters, you can track the number of opened emails, and the number of subscribed users versus unsubscribed users.

All eNewsletters should give recipients the option to opt-out of receiving further email and you should be aware of when clients decide to do so. eNewsletter are an opportunity to share your accounting expertise so make the most of this space!

Don’t ditch social media. Use congruously with email marketing.
Blast out an email and you are done, right? Not so fast. By coupling your social media strategy and your email marketing strategy, you can connect with clients through a 360-degree approach.

For instance, Emochila’s email marketing system allows accountants to automatically post a link to their latest eNewsletter on their Facebook, Twitter and LinkedIn accounts immediately after the eNewsletter goes out. If your client missed your email, you can re-connect with him or her online somewhere else. By sharing your eNewsletter via different touch points, you can ensure that you connect with your clients, boosting your client retention efforts.

Last modified on Sunday, 02 June 2013
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