"

Estimated reading time: 1 minute, 56 seconds

Taming Social Media

Anyone who has had a social media account hijacked knows that these popular services are not tremendously secure. Multiply that times the number of employees at an organization and social media can represent a sizable security headache for any organization.

That is just the kind issue that makes tools that are emerging for dealing with social media interesting. Clearly, some are going to be beyond the reach of small firms. They are within reach of membership organizations and larger companies. But technology has a way of working its way downstream and the need seems great enough to entice companies to supply smaller businesses.

One company that was exhibiting at this week's Microsoft Dynamics user conference Neudesic markets Neudesic Pulse for enterprise-level social software. The software, which integrates with Microsoft's Sharepoint and CRM, can set up what is essentially a private social media system that provides for communication and groups and integrates with email.

Developments in the Microsoft world suggest the integration of social media with CRM systems and with outside data sources is going to move rapidly. Social media tools that integrate with CRM also appear likely to spread rapidly because contact information in social media platforms is highly useful in contact management systems.

As essential as contact information and data gathering is the ability to direct social media is important in the same way that the ability to direct traditional marketing tools and information in company databases has been. Business need tools. But they need secure ones.

Here's hoping that this kind of capability is rapidly brought in reach of smaller organizations.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
Read 5655 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings

Color

For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue

Body

Background Color
Text Color

Header

Background Color

Footer

Select menu
Google Font
Body Font-size
Body Font-family
Direction
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.