Estimated reading time: 1 minute, 48 seconds

Mailchimp Launches Content Generator

Email newThe beta test of the feature utilizes the GPT AI language prediction technology to enable customers to creating email marketing campaigns. Content can be generated based on industry, marketing intent, and brand voice.

The company says Mailchamp has more than 20 AI and data science features, such as Creative Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive Segmentation, and Product Recommendations. Within the email editor tool, customers can see three options of copy, with users ablet to select one by dragging and dropping that one into their campaign.

Among the tools, Send Day Optimization takes the date range for a campaign and recommends the best day to send an email within that range based on industry benchmarks. With Send Time Optimization, Mailchimp adjusts the time to send an email at a predicted optimal time. Content Optimizer helps marketers to create and design marketing content, utilizing analysis based on industry best practices.

Creative Assistant imports marketers’ brand assets and houses them in a brand kit so they can be used to populate marketing with auto-generated designs. In addition, Mailchimp uses e-commerce data, like individual purchase history and patterns, to help marketers estimate customers’ lifetime value and likelihood to purchase again, for those that integrate ecommerce stores and/or QuickBooks Online accounts with the Mailchimp platform.

Customer Journey Builder’s Next Action Recommendations help marketers analyze the behavior of similar users to recommend steps to add to a customer journey.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
Read 1157 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings


For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue


Background Color
Text Color


Background Color


Select menu
Google Font
Body Font-size
Body Font-family
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.