The company says Mailchamp has more than 20 AI and data science features, such as Creative Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive Segmentation, and Product Recommendations. Within the email editor tool, customers can see three options of copy, with users ablet to select one by dragging and dropping that one into their campaign.
Among the tools, Send Day Optimization takes the date range for a campaign and recommends the best day to send an email within that range based on industry benchmarks. With Send Time Optimization, Mailchimp adjusts the time to send an email at a predicted optimal time. Content Optimizer helps marketers to create and design marketing content, utilizing analysis based on industry best practices.
Creative Assistant imports marketers’ brand assets and houses them in a brand kit so they can be used to populate marketing with auto-generated designs. In addition, Mailchimp uses e-commerce data, like individual purchase history and patterns, to help marketers estimate customers’ lifetime value and likelihood to purchase again, for those that integrate ecommerce stores and/or QuickBooks Online accounts with the Mailchimp platform.
Customer Journey Builder’s Next Action Recommendations help marketers analyze the behavior of similar users to recommend steps to add to a customer journey.