"This is a new store with a new product set serving the unique needs of these clients," says Meg Sutton, who has served as director of Block Advisors since April. Previously, she was director of H&R Premium for 11 months and says that the new unit grew out of that effort.
Currently, Block Advisors is offering prospective clients 50 percent of the cost of returns prepared last year, with a minimum charge of $100. Sutton says the offer applies to any type of return. And while consumers are welcome, "this business is being built on relationships," Sutton says.
Both CPAs and Enrolled Agents are employed as preparers. Block Advisors is offering tax planning and business services such as bookkeeping, payroll, accounts receivable monitoring and bill payment. Block Small Business Services, formed last year, operates within Block Advisors.