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Bill Ruckelshaus, BlucoraTaxAct, the tax preparation business of Blucora, had a 13-percent rise in revenue for 2015. That came as the company's proforma revenue was up 7 percent over 2014 with the company's purchase of HD Vest on December 31, Blucora said during a recent earnings webcast.

Last year's pro forma revenue was $437.4 million, compared to $408.6 million in 2014. Tax revenue was $117.7 million, up from $103.7 million, the prior year. Pro forma wealth management revenue was $319.7 million, an increase of 5 percent from $304.9 million the prior year.

The company says that the recruiting for the new recruited HD Vest was at the highest level in eight years and that the company ended the year with 4,600 advisors. That was up 2 percent for the third consecutive year of advisor growth.

On the TaxAct side the company introduced forms-based pricing for the tax reasons, including free simple federal and state returns.

The plan is to use 1040 clients as a feeder for services from HD Vest which has 1040 Analyst, an application designed to analyze tax form data with an eye towards wealth management planning.

"We feel like there are fantastic opportunities to promote advisory solutions to TaxAct customers," CEO Bill Ruckelshaus said durng the earnings webcast. The company is working to acquire more information about how tax preparers can work with the Vest arm.

"We are trying to get a better handle through in-application surveys of the receptiveness of tax preparers to wealth management solutions," Ruckelshaus said.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
Last modified on Tuesday, 16 February 2016
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