- Friday, 01 February 2013
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Michele has brought up a great point. Our profession is built on word of mouth. Sending one time promotional material versus ongoing tax planning tips or due date reminders can quickly diminish the results of your marketing. ClientWhys most successful customers stay in touch at least once a month. The most successful firms touch base weekly or bi-weekly. They share blog articles, post on social media and are much more visible to their clients. Based on the size and success of these firms, it seems to be working. Word of mouth just gets passed on faster in the electronic age. Read more...