If you have a “systematic approach” to marketing, your firm’s growth will be far better than if you use the “fly by the seat of your pants” approach.  That’s because a systematic approach is more predictable and consistent in delivering the results you want.

Systematic Approaches Are Used Everyday

Each weekend while watching sports, we see leading athletes use a systematic approach to deliver consistent, and superior, results.  In basketball, the systematic approach to free throw shooting used by Steve Nash, Dirk Novitski and Jason Kidd is far more effective than that used by Shaquille O’Neil or Ben Wallace.  In golf, Tiger Woods and Phil Michelson use a systematic approach for every single shot.

Seven Important Things About Your Website

According to current polling information, only 57% of accounting firms have a website.  Or said another way, 43% of accounting firms do not have a website. It’s scary to me that in today’s day and age 43% of accounting firms do not have a website.

I have visited over two hundred accounting firm websites and in so doing I have identified the most common mistakes firms make with their websites.  Overall, the quality of websites in the marketplace has improved dramatically as mid-sized firms have really gotten on board and made sizeable investments over the past few years.  But there are many significant mistakes that remain common. Here are the top seven:

Many shoddy search engine optimization (SEO) firms solicit their services by guaranteeing top placement in the search engines.  We’ve all received the unsolicited email messages (spam) about how they can move your website into the top position in no time at all.