Internet ROI: What Plus What Equals What?

Joe RotellaMany have discussed return on investment for Web sites. Joe Rotella, chief technology officer of Delphia Consulting, put together a series of measurements designed to make financial sense out of Web performance. However, ”Is Your Web presence Working 10 Ways to Measure Your Web ROI,” presented at last month's CCH User Conference, he cautioned repeatedly that “your mileage may vary.”

 

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