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talk artThe idea of getting off the couch and closing the laptop is scary. When Facebook, twitter, instagram and email are cut off,- we feel cut off from the world; the same world that is right outside our front door, in our towns, schools, and local businesses. While social media tools are powerful, especially in marketing and public relations, it is important to note that the "Relationship" part of public relations is the most important. We need to develop relationships with people by actually being with people.

According to Pew Internet Research, the average number of friends a person has on Facebook is 229. In the age group of 18 to 24, that number is 429. Women average 21 updates to their Facebook status per month while men average 6. Here's my question: Are any of those status updates about a new real relationship they have? And by real, I mean a person they are not dating, but rather some you have met for coffee...in PUBLIC.

Here's an even more important number. According to the National Center for Charitable Statistics, more than 1.5 million nonprofit organizations are registered in the U.S.. Nonprofits need volunteers, they need businesses to help them; they need community involvement. In short, they need friends. Real friends who will help them achieve their overall goal. They need you, and not just virtually.

Are you a contractor? How about partnering with Habitat for Humanity? Do you sell software? Perhaps the local food pantry needs some help with inventory. Besides feeling good about what you are doing in your community, you now have something to talk about in the press because now, you have a relationship worth talking about.

PR NewsWire has a section for press releases only related to Corporate Social Responsibility News and Not for Profit News. These are companies that have chosen to talk about the work they are doing with nonprofits. That work generates something for your press releases and gives your company something to tweet about. All while feeling good about you are doing.

Check out your local community, or your corporation's constituents. Partner with a nonprofit that makes sense for your industry, your business and what your organization cares about. Now you have something to talk about in the press...and it's the right thing to do.

If you need some help figuring out this PR thing and how to align your company goals with non-profit goals for the good of both organizations, drop us a line.  http://www.leadingresults.com

Last modified on Sunday, 02 June 2013
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