After becoming certified members of the QuickBooks ProAdvisor Program, can list themselves on the marketplace, which launched in December within QuickBooks Online.

"We are already seeing a significant increase in the number of small business leads sent to ProAdvisors as a result of the new matching service and expect the number of those connections to continue to grow," Chris Hamilton, leader of Intuit's Global ProAdvisor Program," said in a prepared statement.

Listings now display members' QuickBooks certifications, link to their social media accounts and make customer reviews prominent. New search filters and result pages show ProAdviors' areas of expertise and specialized services.

The marketplace, designed for mobile use, is accessible only to ProAdvisors through QuickBooks Online Accountant. They can see the number of times their profiles have been viewed by prospects and how many active leads they have received.

ProAdvisors also have access to tips on how to improve their profile listing to increase the number of profile views and inquiries from small business prospects.