Sales-tax specialist Avalara has created a new business unit as it launches an effort to provide services to very small businesses. Automating to reach these organizations is essential to sell to them, according to Marshal Kushniruk, the company's VP of global business development.

 "The only way we could sell to the small business is through technology," Kushniruk says. Kushniruk agrees that a good way to describe the size of target businesses is those that are good potential users of Intuit's QuickBooks Self-employed.

However, those smaller businesses have the same problems of bigger enterprises. They must collect and remit sales taxes, but often lack resources to handle those responsibilities or may not even recognize their legal obligations.

Kushniruk says small business face increasing scrutiny from governments and need assistance in dealing with those issues.

Avalara has also created an online small business community center, which was described as a one-stop location for looking up tax rates, learning more about where sales tax must be collected and remitted. They will also be able to download white papers, register for free webinars, browse a directory of accounting firms, 'test drive' Avalara's solutions TrustFile and AvaTax.

At the same time, Avalara says Fishbowl has created a connector between its inventory program and AvaTax. Fishbowl markets manufacturing and warehouse management application that work with QuickBooks Online and Xero.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
Last modified on Wednesday, 21 September 2016
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