Wave Accounting, a nine-month-old company, has started the Wave Pro Network, a program aimed at getting accountants and bookkeepers involved with its online accounting application. Currently there is no application form and the company does not plan to charge fees for professionals to join.
"It's our version of what most other vendors have," says
Scott Zanderbergen, who handles professional network development, product marketing for the Toronto-based organization. He compared the network to the Intuit ProAdvisor and Sage Accountants' Network program.
The company, which offers its software for free, claims 45,000 customers since it began operations. With the growth of users, Wave has been receiving requests for referrals to accounting professionals in the users' geographical area.
Wave is targeting users than have 10 or fewer employees and less than $5 million a year. This is a market that Wave claims is not being served well and in which it believes Intuit has had difficulty reaching via QuickBooks.
Since users do not pay for accessing Wave, the company makes its money when its users purchase goods or services from organizations that list these in a section on the Wave website.
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards. Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that. A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
