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Sage to Drop Product Names

Monday, Jul 11 2011
News
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Pascal HouillonProduct names such as Peachtree, Timberline, Accpac and MAS will be history in the next two years, under a plan announced this morning at Summit, the combined user and reseller conference of Sage North America. The plan, detailed by Pascal Houillon, the company's CEO, is merely the latest plan announced by the company, which is headquartered in England. But it is by far the most radical step yet formulated.

"We will be dropping he use of our brand names, Timberline, Peachtree, Accpac and MAS," Houillon told attendees in his first keynote address to the American market. "If we contine to promote product brands we will never have a strong Sage brand." A detailed plan was not given. Under the broad strokes announced, the change will be accomplished by 2013 when Sage will no longer promote product brands. "We will only promote the Sage brand," he said.

Bob Scott
Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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