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Tech

Tech (265)

The Progressive Accountant is the leading online communit of public tax and accounting professionals focused on using technology to better manage and grow their practice.

Optimizing Your Firm Locally in Google Maps

Google maps logoAs technology continuously advances, so too should your company’s marketing strategy. Search Engine Optimization has quickly evolved into one of the more effective ways to increase your company’s exposure to potential clients via the Internet. Google Maps Optimization is one specific aspect of SEO that is proving to be a very valuable tool for companies looking to attract new clients through the Web, especially at the local level. Google Maps Optimization is the process through which you increase your company’s ranking, and therefore exposure, on Google Maps searches.

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OoVoo Video

Oovoo
OoVoo is a funny name for a company. It’s serious service is to deliver a simple tool to support video communication. What should be no surprise is that there are two options, free and premium for a fee. After installation, ooVoo provides easy access to the world of video calls. It has a feature to test the settings on your Webcam. When that is done the simple way to begin is to connect with a fellow ooVoo user. With the free version, this should not be difficult.

The free level supports one to one conversations. The premium version supports up to six concurrent users. This could be very effective for team meetings and client calls. If one of the participants on the call does not have ooVoo installed, you can set up a web interface on the ooVoo server so that the user can sign in to a specific URL and be connected on the call.

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Making a Fuss Out of SaaS

It was interesting, and unexpected, when the three top players in professional tax preparation decided that this year is the time to make a bigger noise about online professional tax preparation.

In fact, it was very unexpected that at the Illinois CPA Society's Midwest Accounting and Financial Showcase that both Intuit and CCH would make announcements. Intuit had been making announcements on the order of Hansel and Gretel dropping bread crumbs to mark a trail.

But CCH decided this year it was the place to talk about the delivery schedule of its online version of ProSystem fx Tax, along with other applications. These moves are detailed in "Online Tax: the Future Is Now?" in this issue. Call it what you want - Software-as-a-Software service, ASP (I like the simple Internet-based myself)- the fact that CCH, Thomson Reuters and Intuit have all put their plans on the table means they've decided that acceptance of online applications has gotten to the point, it's worth try to sell them more aggressively.

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Old Software; New Tricks

With the right technology, you can teach an old dog new tricks.

I was a tax professional for most of my public accounting career. I started in tax and still did taxes for my computer consulting clients when I finally made the switch into technology about 10 years ago. Recently I decided to try my hand at doing some tax work during busy season. I knew I would need a skilled reviewer and time to review tax law changes, but I was afraid I wouldn’t know how to work the applications. (You would be surprised how many laws haven’t changed very much, except for that new fangled Single Member LLC concept…)

Imagine my surprise, when after 10 years of being away from tax preparation and working papers, I was able to sit down and get up and going with no training on the software. Read more...

Symantec Digs the Dirt on the Web

CUPERTINO, Calif. –  Symantec, which makes anti-malware software, has identified the 100 “Dirtiest Web Sites of Summer 2009," the 100 sites with the most threats detected by site ratings service, Norton Safe Web, as of August.

Norton Safe Web

Forty-eight of these sites feature adult content. But the vendor said the list ranged in subject matter from sites dedicated to deer hunting, catering, figure skating, legal services, to buying electronics. Visiting sites, even without downloading or clicking on any element, can expose a user’s computer to infection or data theft. Symantec said  75 percent of these sites have distributed malware for more than six months.

The company posted the URLs  for 30 sites, which include kingfamilyphotoalbum.com,  wadefamilytree.org; texaswhitetailfever.com a divineenterprises.net, likaraoke.com. Ratings were based on the number of threats detected by Norton Safe Web, which crawls the Web looking for dangerous sites. Safe Web analyzes Web sites using signature-based file scanning, intrusion detection engines, behavioral detection and install/uninstall analysis to identify security risks including phishing sites, malicious downloads, browser exploits and links to unsafe external sites. Judging from the names, the published list does not include many of the adult sites.

 

 

 

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A Device to Give You Many Charges

It is a delight to have rechargeable gadgets. It is not so wonderful to have to recharge them daily. To charge all of the devices requires lots of plugs and a multi-outlet strip. There is an alternative – the Chargepod  from Callpod. This device can charge six different devices at the same time. It is smaller than a power strip and easier to use. The circular design supports a smaller footprint. The Chargepod is the basic circle and power cord. Then you have to purchase adapters for each device, including an automobile charger if needed. At $40 for the base unit and $10 for each adapter, the total cost is more than a power strip. However, desk space and functionality need to be weighed against the one-time purchase.  Visit: www.callpod.com
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How Can Simple Tools On Your Website Eliminate Redundant Phone Calls?

Phone1Ok, so you have your Web site up. You have outlined a description of your services, or staff bios, and the name of the firm and your contact information.  All of these pieces of information are geared for the purpose of your current or potential clientele.

 

Equally as important though, what content can you now provide that might be able to save you time?  Think about the most redundant phone calls that you and your staff receive throughout the day.  Do people ask for copies of their old returns?  Do people ask how to physically get to your office?  Do people ask for references to IRS clarifications based on their particular tax situation?  Of course, the answer will vary for each firm, but regardless, create sections of your website geared towards answering these very issues.  That way, over time you can wean your client base from making an unnecessary phone call to referencing your website for simple answers.  Here are a few of the most common ways to eliminate redundant phone calls:

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Tips on Choosing the Right Scanner

scannerChoosing an appropriate scanner for your firm can be a challenge. You need a solution that is both high quality and meets certain productivity standards. With so many options available, how do you know which scanner will meet the needs of your firm and your staff?

Ten Tips to Help Microsoft Word Work for You

You probably touch almost every screen of your tax and accounting applications, but you may not use more than about 10 percent of Microsoft Word. Word has become a monster, a terrific tool for page designers, but way too much for most of us.

Still, Microsoft Word is a mainstay application for almost everyone. It can do just about anything with documents you could ever want, but besides not using the lion’s share of it, many people don’t use it in the most efficient way. The tips below, which apply to all versions of Word from 2000 on, will help you work faster, smarter, and simpler with Word.

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Wi-Fi in the Sky – An Update

wifiAdd American Airlines to the list of carriers that now offer Wi-Fi in The Sky. I'm on a three and a half hour flight and found it easier to justify the $5.95 charge for internet access.

Recently, I wrote an article called Wi-Fi in the Sky that compared the cost of this new service to the potential for improved productivity. While I'm not convinced that I will always want to be connected, it is pretty cool to think I can send emails from thirty thousand feet!

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