On May 28, 2009, Microsoft unveiled Bing and described it as “a new Decision Engine and consumer brand”. Their press release described a Decision Engine as a search tool that is “designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions”.
It is clear that Microsoft is trying to take market share away from rival Google.
Bing includes new features that help organize search results. The Explorer Pane is located on the left side of the search window and contains navigational and search tools. The Related Search feature includes a list of related searches and displays on the left side of the search screen.
Bing is definitely not just another Google. It brings lots of new features to the search tool. Only time will tell if people really want or need a new search engine.
If you haven’t already, it’s time to give Bing a try!
