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Intuit Says TurboTax Gained Marketshare

intuit_logoIntuit was a winner in this year's consumer tax competition. With the Internal Revenue Service reporting that self-prepared returns were up by 6.5 percent over the 2013 tax season, Intuit said the number of TurboTax efiled returns that were accepted this year were up by 9 percent.

Intuit said it gained about 2 percent points of market share in the online software category during the year. TurboTax Online grew by 14 percent while the number of desktop units sold fell by 2 percent.

Results for rival H&R Block were hard to measure head-to-head with the Intuit numbers. The tax store chain had a 3.6 percent decrease in the number of tax returns it handled. The company said the drop was primarily due to the discontinuation of its free Federal 1040EZ offer of the 2013 season.

However, Block said revenue increased over a year ago because of "pricing changes, improved client mix, and online monetization efforts.

Overall, the number of returns efiled by tax professionals lagged last year's total all the way up to the latest report from the Internal Revenue Service. But the report for the tax season through April 18 show the number filed by paid preparers was up .7 percent over the period the period ended April 19, 2013.

This is the only time the category has been ahead of the 2013 totals as shown in the weekly reports. That percentage increase also matched the .7 percent rise in returns received. The number of returns received hit 131.17 million, up from 130.2 million a year earlier.

The results also showed continued gains for efiling. The number efiled for this year's reported period was 115.97 million, an increase of 2.9 percent from 112.67 million last year.

Self-prepared returns drove the growth with 45.98 million efiled for this year, up from 43.19 million. Tax professionals prepared just under 70 million efiled returns, compared to 69.47 million a year ago.

The size of the average refund increased, by the 1 percent rise as of April 18 was below the increases reported in the previous weekly reports from the IRS. This year's average of $2,686 compared to $2,659 in 2013.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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