Rich Preece, IntuitIntuit says it’s not out to take business away from bookkeepers through QuickBooks Live, which is being tested this month. In a recent tall hall hosted by Joe Woodard, Rich Preece, the SVP who leads Intuit’s Small Business and Self-Employed Group, said Intuit is not becoming a competitor by proposing this service.

“I am not acquiring the customer,” Rich Preece said during the online town hall held February 21, one of three hosted by Woodard, known as a speaker and consultant to the tax and accounting profession.

The new offering resembles TurboTax Live in which taxpayers who are preparing their own returns can turn to professionals to ask a question. The professional is contacted from within the application and answers delivered via one-way video. Preece noted the differed is the TurboTax product services consumers.

“It’s similar in that it uses the same technology,” Preece said, who apologized for his decision not to notify ProAdvisors of the test in advance.

Intuit is testing a subscription of $200 per month—or $2,400 annually. Preece noted the test price is “not set in stone”. A substantial number of the approximately 1,200 participants in one February 21 bill $6,000 or less a year, according to Woodard.

“We won’t proactively market this service to someone if they are already working with a ProAdvisor,” Preece said

The questions discussed publicly did not address if clients who sign with Intuit might still be prospects for bookkeepers or would be willing to pay both for bookkeeping and the Intuit service. However, Woodard urged bookkeepers to change their business model. He said they should expand financial services to include analytics and business consulting or technology services.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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