"

Estimated reading time: 0 minutes, 48 seconds

Whitehouse Drops Yupana CMO Job

Geni Whitehouse

Geni Whitehouse, a well-known consultant and speaker on CPA technology, has exited her job as chief marketing officer of start-up Yupana. Whitehouse, who remains as an advisor, said a new company direction was behind the change.
Yupana was founded to provide a variety of accounting firm applications online. These include fixed asset management, document management and trial balance and analytical tools such as key performance indicators and dashboards.

In a blog on the Yupana site, Whitehouse explained her decision. She said the company initially planned to develop a custom enterprise offering for large firms and a standard application for others

"It has become clear that one of the two paths offers the most viable business solution in the short term. For this reason, we will be changing our focus to large firm custom enterprise development and will be postponing our development of applications for CPAs," Whitehouse wrote. She hopes that the company can return to creating applications for smaller firms.

Read 3963 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings

Color

For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue

Body

Background Color
Text Color

Header

Background Color

Footer

Select menu
Google Font
Body Font-size
Body Font-family
Direction
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.