Let's leave it to the individual's conscience about whether it can believed that using the Intuit-owned operation, to use the language of the DemandForce website, ensures "effortless marketing bliss" and that its customers can sit back and "watch the results come in."

In business discussions, it's often said the entrepreneurs have skills that propel them to form companies and they get stuck having to perform all these other functions that they may not have a talent or time for. Whether it's DemandForce or another entity offering these services the model suggests that the web can enable small operations to outsource everything except those customer-facing functions they perform well.

If some outside party can produce a stream of clients that these business people can service instead of spending time not ib these services or providing them with product, it would be a worthwhile expense.

Whether this is Intuit's direction or not, it looks like a possibility.