"It's not a complete elimination. I think you'll see a different approach in how we go to market," Smith told Wall Street analysts.

Intuit first offered such advice during the 2012 tax season. However, while those who used the service worked well for those who utilized it, simply providing advice to existing users was not Smith's goal.

Calling results a "mixed bag", Smith continued that "it has not done the job in terms of helping us accelerate the shift out of tax stores and into software." In response to an analyst's question about whether Intuit might charge for advice or that it would be free up to a certain point, Smith said those methods and others are under consideration.

Smith's characterization follows a season in which Intuit's use of CPAs and Enrolled Agents was highly publicized via television ads that suggested competitors were using nonprofessionals for whom the tax business was a part-time job. That drew a law suit from H&R Block that unsuccessfully sought to have the ads withdrawn.