Nonprofit vendor Blackbaud intends to re-enter the software reselling market next year. The Charleston, S.C.-based company outlined its plans recently during its Investors' Day. Blackbaud wants to use dealers to push its new cloud-based NXT line.
The company said it is also expanding its direct sales force. Blackbaud wants to reach both its installed base and new customers with Financial Edge NXT and Raiser's Edge NXT, its funding accounting and fund raising software packages. The company says it also is pursuing a vertical focus on K-12 private schools, arts and cultural groups, foundations, and corporations.
Blackbaud expressed its pleasure at the progress of its Partner Program, which was introduced this year. That program's members include other publishers whose software can integrate with Blackbaud products. Blackbaud's channel programs are led by Chris Clinton, VP of global channels and partner ecosystems.
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards. Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that. A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind