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CPA.com Makes Innovation Award

CPA.com has given Caitlin Lacher and Rachael Higginbotham, two marketing team members accounting firm Postlethwaite & Netterville, its Innovative Practitioners 2016 Awards. The two employees of the Baton Rouge, La.-based firm were cited as guiding forces for Pounce, an online tool that serves employees of professional service firms.

Pounce manages and matches staff resumes to industry experience, service expertise and other firm-related materials to support market development efforts. Pounce is designed for both use inside accounting firms and inside firms in the business consulting, legal and architect/engineer/contractor industries,

Charles Postal of Santos, Postal & Co., of Rockville, Md., was named as runner up. Because of Postel's efforts the firm adopted Yammer, Slack and OfficeVibe, among with other services to improve communication among staff members.

Honorable mention awards were made to two individuals Kathy Ryan of RoseRyan of Newark, Calif. Kathy helped develop her firm's RoseRyan Dream Team System –to automate key processes, such as time tracking, recruiting and revenue forecasting. Also receiving the award was Dixei McCurley of Trusted CFO Solutions of Atlanta, Ga., McCurley leads CPA.com workshop about cloud-based client accounting services and at her firm developed customized accounting models to provide clients with data analytics for decision-making.

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