"

Estimated reading time: 0 minutes, 59 seconds

Goodarzi: Intuit Did Not Hide Free File

Intuit did not hide the its Free File offering from the public, CEO Sasan Goodarzi said in the company’s recent earnings webcast. Goodarzi said the company remains committed to the Free File Alliance program.

“We stand behind our marketing actions as being both appropriate and consistent with our core value - integrity without compromise,” Goodarzi said. He said millions of taxpayers also filed for free under its commercial TurboTax offerings.

Goodarzi did not repeat statements he made in an internal company video. In that format, he admitted Intuit had decided to not make the Free File program available to search engines for ranking. He also said Intuit had decided to end that practice.

The search engine action had drawn criticismfrom the investigative reporting group, ProPublica which also accused H&R Block of following the same course of action.

In addition, at issue is that Intuit promotes its Free program which is different than the Free File Alliance program, which provides services to taxpayers who meet income thresholds. Intuit’s version of the Alliance program is called the TurboTax Freedom edition. ProPublica believes the names complicate the search for those interested in the government program.

 

Read 2675 times
Rate this item
(1 Vote)

Visit other PMG Sites:

Template Settings

Color

For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue

Body

Background Color
Text Color

Header

Background Color

Footer

Select menu
Google Font
Body Font-size
Body Font-family
Direction
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.