"We have these brands that have no connection to each other or to Intuit," says Patti Newcomer-Simmons, VP of marketing for the company's Professional Tax Group,. in explaining the decision.

It is the first change to the name of the desktop products since the company became the owner of ProSeries via the acquisition of ChipSoft in 1993 and the purchase of the Lacerte Software Corp. in 1998.

Intuit will establish ProConnect as one of four product brands. The others are Mint, QuickBooks and TurboTax. A ProConnect logo will be introduced to be used on product websites and literature and then in the products with the release of the 2016 versions in the fall.

Newcomer-Simmons says the term "ProConnect" is also designed to emphasize the connection to other company products and also to the importance of tax professionals to the company and the market.

Intuit has established a website explaining the new brand at https://taxpro.intuit.com/proconnect