“The No. 1 question we get is 'What is a Zoho?’", Val Steed, director of accountants for the software company, said during the company's recent ZohoDay. “We have to explain we are a cloud software companies we have quite a few aps and we have finance suites.”

Even though it has a CPA program, Zoo enlists all kinds of professionals, including accountants and bookkeepers. There has been a website for the program, zoho.com/CPA, which has been available for about two years.

Steed says Zoho know it needs to grow the program. “We don’t have a Proadvisor Program [the Intuit program,” said Steed. “We know we need that. We need a level where they can come  and get training.”

Eventually, Zoho wants a certification program and training program. “Intuit has got that part right,” Steed said. “We have got to match up.”

Zoho must also add features that firms need. “We need a dashboard to control clients, to control staff who go to clients,” he noted.