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Plante Moran Names CMO Featured

Plante Moran has hired Martin van Pelt as its next chief marketing officer. The accounting firm said this week Van Pelt will succeed Jeff Antaya, who is retiring after on August 31 after 13 years with Plante Moran.

Van Pelt  joined the firm on February 3 and is working alongside Antaya until the latter’s final day. As CMO, van Pelt will oversee all marketing functions, including strategy, sales, digital marketing, marketing technology, proposal and pursuit support, public relations, advertising and internal and external communications. 

Before joining Plante, van Pelt was head of advisory marketing for KPMG from October 2012 through last month. He was also president of advertising firm, Young & Rubicam Korea from April 2008 through October 2012.

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