H&R Block Rebranding TaxCut

H&R Block has decided to rebrand its retail tax preparation software, TaxCut, which it purposed in 1994, as H&R Home, as the tax preparation giant takes a new approach to the market that it believes can take share from other software vendors and from competing tax store chains. The company outlined a plan to be more aggressive jn advertising and in going after tech-adept younger filers with its H&R Block Digital Tax division.

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