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Xero Names Director for Hispanic Market

Jackeline Velez has been named as director for the U.S. Hispanic market by cloud software vendor Xero. Velez’s team will focus prove education materials to Hispanic accountants and bookkeepers and will offer product training, translated content and events.

Xero will also host events, including Xero Essentials, a monthly webinar for new or prospective Xero users; Qué es Xero?, given monthly to provide a view of Xero as a platform; and Xero Advisor Certification, quarterly adviser training taught in Spanish; and Xero Latino Hour, a  monthly meeting of the company’s accounting and bookkeeping partners to discuss a topic with an expert or guest and share ideas.

 Velez joined Xero in October 2016  and was most recently a senior account manager from October 2017 until June 2020

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