The message about the upcoming campaign was delivered by chief marketing officer Lucas Watson during the software company's Investors' Day.

"Only six percent of people have an awareness of Intuit as a brand," Watson said. Moreover, few can connect Intuit to its major four major product lines: Mint, ProConnect, QuickBooks and TurboTax.

Lucas' slide referred to the upcoming campaign as "Intuit Presents a Giant Story", which he said will have a "Pixar-like generated story" which breaks after Christmas. It will be the first time Intuit has ever advertised its own brand.

Part of the campaign appears to be the introduction of the name Intuit in a smaller type face over the names of its products, already underway.

The company has also hired an ad agency—Phenomenon—for its own brand. Intuit has previously had agencies for the product lines, but none for the company name.