In a prepared statement, chief executive Nancy McKinstry said, "This brand strategy, which applies across all our employees and customer segments worldwide, is centered on that conviction. It marks an important evolution of our business: we are increasingly developing integrated products that combine essential information with technology solutions to provide our customers with answers, insights and improved productivity."

The company played a video at the end of today's earnings webcast that included the new tagline. At the very end of the presentation, McKinstry described the change with this comment: "What you will hear from us going forward is a much stronger emphasis and the WK brand and many of the product brand and other brands that exist within the operating companies will diminish over time." However, there was no other discussion of the change or specifics related to CCH.