"We will be dropping he use of our brand names, Timberline, Peachtree, Accpac and MAS," Houillon told attendees in his first keynote address to the American market. "If we contine to promote product brands we will never have a strong Sage brand." A detailed plan was not given. Under the broad strokes announced, the change will be accomplished by 2013 when Sage will no longer promote product brands. "We will only promote the Sage brand," he said.