Leaders of one of Canada's largest firms share insights about how they have transitioned their traditional accounting culture to one that is more responsive to their client's overall needs. Kelly Bernakevitch, Executive VP. of Operations and Mark Brown, Director of Small Business Consulting for MNP, LLP reveal that the very same strategy that has enhanced their client service model has also had an impact on partner compensation, professional advancement, referrals, attracting and retaining talent to the firm, and so much more. Can it be that one strategy can achieve all that?