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Written by Gary Adamson
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Thursday, 01 December 2011 13:56 |
I may be making a big assumption but I hope that you are already engaged in partner goal setting in your firm. If done well, it will raise the bar for each partner which in turn will raise the bar for the firm. We all have heard the basic rules of the game including having a limited number of measurable, stretch goals. Here are a few ideas to really juice up your process for better results.
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Written by Hugh Duffy MBA
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Monday, 28 November 2011 16:01 |
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Is your firm or practice going to the school of hard knocks with cold-call telemarketing? We all know a "warm" lead is much better than a stone-cold lead, so wouldn't your marketing efforts improve if you "warmed" up your calls? As the old saying goes, "You can catch more flies with honey than vinegar." Cold-call telemarketing is about as smooth as molasses and as bitter as vinegar. To warm up your approach and improve your effectiveness, try a little honey. While I clearly recognize honey is more expensive than vinegar, the value of a new client is well worth the extra effort.
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Written by Gary Adamson
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Monday, 07 November 2011 00:59 |
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The universal measure of profitability in accounting firms is average income per partner. Another universal tool is the annual Rosenberg National MAP Survey. It's a must have for running your firm. In the 2010 survey, Rosenberg identifies his "Elite" firms which are the 54 who had income per partner of more than $500,000. Not bad considering it is based on 2009 economic data in the middle of the recession.
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Written by Hugh Duffy MBA
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Monday, 31 October 2011 12:47 |
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Dale Carnegie may have been the first person to say that people buy on emotion by saying, "When dealing with people, let us remember, we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity." Over past few decades, many behavioral economists and marketing gurus said that we do buy emotionally, and then subsequently rationalize our purchase decision. The challenge is knowing how to use the proper techniques to connect with your prospects in a fashion that captivates their emotional desires, and compels them to do business with you and your firm.
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Written by The Progressive Accountant
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Monday, 24 October 2011 19:26 |
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 The Progressive Accountant will help your practice win the war against paper…
The Document Management: Winning the War Against Paper special report provides best practices from your peers in the tax and accounting profession about how document management can help you better manage and grow your practice. We also include suggestions from vendor experts CCH, cPaperless, SmartVault, Thomson and Doc-IT about the types of software and services available to tackle this vital practice improvement.
Dowload this Special Report... |
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