Seeking Social Media's Business Results E-mail
Written by Bob Scott   
Wednesday, 23 March 2011 02:06

Jody PadarA lot of people might not see the business value in Jody Padar's tweet asking what AT&T's proposed purchase of T-Mobile could do to the cost basis of AT&T stock. Or they might not find any point to a comment that "Pokémon is dead" after the earthquake and tsunami that hit Japan. But the point of the CPA, whose firm is designed to present a non-traditional image helps in networking.

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Online Reputation Management E-mail
Written by Hugh Duffy MBA   
Monday, 14 March 2011 02:53
At one time, the Internet must have seemed like a paradise for a small firm, with seemingly limitless opportunities to spread the word on the firm's brand and to find new clients. Today, technology easily supports these advantages, but not every aspect is entirely positive. Clients - both the happy and unhappy ones - now enjoy unprecedented power to voice their opinion about your practice. According to a recent survey by Nielsen Ratings, 70 percent of people trust the opinions of strangers online, and the mushrooming of websites where consumers can freely comment on businesses has helped create a "Reputation Economy" where a few bad reviews can hurt a firm's bottom line.
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The Importance of Tax Season Marketing E-mail
Written by Edi Osborne   
Thursday, 03 March 2011 18:23

Daffodil ArtWhat do clients and daffodils have in common? Each year, we have purchased bulk bags of daffodils. Over the years we've planted thousands in our garden, but last year we were too busy and didn't get around to it. Spring comes early here in California and by March 1st nature's display is already starting to unfold. As I walked around the garden today, one thing became abundantly clear, our bulb population has suffered because we didn't make time to plant new bulbs.

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CPA Firms Turn to the Cloud E-mail
Written by Bob Scott   
Tuesday, 01 March 2011 02:36
Accounting firms were once heavily involved in selling accounting software, but left the business in numbers. Now, many regional firms are rejoining the software channel, although in new ways. But is that a sign that cloud-based applications are hitting the mainstream.
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Putting a Practice Up for Sale E-mail
Written by Hugh Duffy MBA   
Thursday, 24 February 2011 00:00
About a decade ago, in the heyday of firm consolidation, giants such as American Express gobbled up several firms a month - and all of them weren't large; many were small, local firms just ripe for the picking. Although the consolidators were usually mum about their payouts, the formula then, in terms of valuing a firm, was about 1.5 times annual billings plus 10 percent, according to professional journals and research at that time. More recently, the economy has made the market tougher for consolidators and valuations have dropped as a result.
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