NEW YORK - H&R Block will open a flagship office in Manhattan's Time Square this week as the tax service company begins its move into major metropolitan areas that includes selling many of its urban offices to franchisees, a move the company has said would make it better able to attract new operators who might otherwise sign up with its competitors.

That store features a large "smart wall" which the company said guides clients through an interactive tax experience. Taxpayers can ask specific tasks questions through the smart wall via the use of touch-screen monitors and print tax tips and a tax-preparation check-off lists. There are also touch-screen kiosks via which they can provide Block with feedback about their reaction to the office.

Despite opening a few new company-owned outlets, Block has announced plans to about 300 stores to franchisees. In a December conference call with Wall Street analysts, CEO Russ Smyth said the company-owned stores have been concentrated in urban areas, which forced potential store operators to sign up with its competitors.