Avoid SEO Firms That Guarantee Results
Written by Hugh Duffy MBA   
Friday, 08 May 2009 12:02

Deli.cio.us    Digg    reddit    Facebook    StumbleUpon    Newsvine

Many shoddy search engine optimization (SEO) firms solicit their services by guaranteeing top placement in the search engines.  We’ve all received the unsolicited email messages (spam) about how they can move your website into the top position in no time at all.

Unfortunately, these fly by night spammers do not have direct relationships with any of the search engines.  Even worse, engaging with one of these unethical firms can get your website banned from the search engines, which is very difficult to reverse once your website has been flagged.

In reality, top notch SEO firms do relatively little marketing because they have more business than they can handle.  Real SEO firms get tons of referrals and speaking engagements so they can be highly selective about the engagements they accept.  And they would never promise, let alone guarantee, top listings in the search engines.

What are the signs that you are being solicited by an unethical SEO firm?

• Be wary of SEO firms that send you email out of the blue

Unsolicited emails for search engine optimization services should be treated with the same amount of consideration as blind emails for diet pills, Viagra, etc.  The typical email reads like this:

Dear Website Owner,
I visited your website and noticed that you are not listed in most of the major search engines…..

• No firms can guarantee a #1 ranking on Google.

No SEO firms have a special relationship with Google.  None.  Ignore guarantees as a bogus claim.

• Avoid firms that promise to use special software to automatically submit your website to the search engines.

The major search engines do not want software programs automatically submitting websites to them.  They view it as spam and treat these submittals accordingly.

• Avoid invisible text and hiding text

Making text on a Web site page invisible, making it the same color as the Web page background, and hiding text behind layers is an old technique that is obvious to search engines and will get your Web site penalized.

• Be careful of SEO firms that want to use cloaking as a tool.

The search engines hate Web sites that use doorway pages and deceptive redirects that unethical firms use to trick the search engines.  If you get caught, your site will be banned.

In a nutshell, no SEO company can guarantee where your Web site will appear within the natural (organic) search engine results. Organic search engine optimization takes months and ongoing effort to deliver improved results.

Part of the reason is that the major search engines (Google, Yahoo, MSN) keep their algorithms closely guarded to keep anyone from gaming the system and manipulate rankings.  The major search engines ultimate goal is to deliver the best Web sites that match your search, not deliver the Web sites that cheat the system the best.

Like hiring other professional service firms, always check references before engaging with an SEO firm. And your contract should state that the firm will stay within the guidelines recommended by each major search engine.


Hugh Duffy MBA
About the author:
Hugh Duffy is co-founder and chief marketing officer for Build Your Firm, a leading practice development firm dedicated to the accounting industry.  Build Your Firm works with small accounting firms providing accounting marketing, practice management and Web site development services. He writes regularly for The Progressive Accountant on related topics.
Read More >>
Last Updated on Tuesday, 15 September 2009 02:02
 

Add your comment

Your name:
Subject:
Comment:
  The word for verification. Lowercase letters only with no spaces.
Word verification:

ADP and Division President Part

News image

Automatic Data Payment has parted ways with Campbell B. Langdon, who had served as president of the major account services division for employer services, after his duties were handed off to another executive. The company did not announce the departure, which was effective June 30, but included the separation agreement with the 10-year veteran of the payroll processing organization when it filed with the SEC its annual report for the fiscal year ended June 30.

News | The Progressive Accountant | Tuesday, 31 August 2010

NetSuite Starts Accountant Program

News image

SAN MATEO, Calif. - NetSuite, which markets Internet-based business applications has launched the NetSuite Accountant Program, as the effort to enlist accountants in promoting the new generation of software is picking up steam. NetSuite's action follows the path taken by rival Intacct, which is enlisting accountants to promote and use and resellers to sell its Web-based program.

News | Bob Scott | Monday, 30 August 2010

SEC Charges Former Dell Accountants

News image

The SEC has charged Dell's former chief accounting officer, Robert W. Davis, and former assistant controller, Randall D. Imhoff, for their alleged roles in accounting fraud at the computer hardware giant. Both men agreed to pay penalties that involved Dell's alleged fraud in misstating operating results for its fiscal years 2002 through 2005. This action follows a separate settlement of SEC and accounting rule violatons earlier this year in which Dell paid $100 million civil penalty and founder and CEO Michael Dell paid $4 million.

News | The Progressive Accountant | Monday, 30 August 2010

Copanion Names Engineering VP

News image

ANDOVER, Mass. - Copanion, which makes tax workflow software, has hired Julie Pierce for the newly created job of vice president of engineering. In that position, she is responsible for overseeing development of Copanion's products.

News | The Progressive Accountant | Thursday, 26 August 2010

Ease of Use, Mobile, Hot Tax Research Topics

With tax research, is there really an issue that is more important than making it easier to find results? Probably not, and along with the user efforts to improve navigation and user interfaces, the effort to gain quicker access to information will increasingly include support for mobile devices. But despite the pending mobile revolution, it's more traditional improvements that matter most to users this year.

News | Bob Scott | Monday, 23 August 2010

Mobile Apps in Store for Tax and Accounting

The mobile revolution is moving into the tax and accounting business with major players such as Intuit, CCH and Thomson Reuters readying products that make their applications accessible via smartphones. And there will very quickly be a lot more entries in this rapidly expanding field.

News | Bob Scott | Monday, 23 August 2010

Intuit Expresses Confidence in Fiscal 2011

News image

Even if the rest of the economy looks weak, Intuit painted an optimistic picture for its year ending July 31. At this week's earnings conference call, company executives said they expected overall revenue would grow by 8 percent to 11 percent, consumer revenue by 10 percent to 13 percent, and revenue from the accounting professionals segment--its Lacerte and ProSeries business--by 4 percent to 7 percent. That came as the company's earnings for fiscal 2010 topped all of Wall Street's estimates.

News | Bob Scott | Friday, 20 August 2010

CEO Blames Intuit Outages on "Pure Execution"

News image

Two lengthy computer outages that frustrated users of a broad range of Intuit applications, including one that shut down operations of thousands of small businesses, stemmed from Intuit's approach to its protecting its systems, CEO Brad Smith said today in a financial earnings Webcast. "It's was pure execution. It's something we need to fix," he commented.

News | Bob Scott | Thursday, 19 August 2010

Former CLR CEO Winn Cashes in on IPO

News image

Steve Winn, long-time president and CEO of the former Computer Language Research, has taken public RealPage, a real estate software company. Winn sold $18.2 million stock in his newest venture and his holdings had a market value of $487 million at the $16.75 per share close on August 18. The company went public in late July at $11 per share. CLR originated the InSource corporate tax line and GoSystem products, which are now owned by Thomson Reuters.

News | The Progressive Accountant | Thursday, 19 August 2010

Sage Intros Peachtree Certification

News image

Sage North North America is rolling out a program for members of its Sage Accountants Network via which they can earn certification on the Peachtree software line. Training for the program is available though the online Sage University Anytime Learning.

News | The Progressive Accountant | Wednesday, 18 August 2010

More in: News

2009 Progressive Media Group, Inc. All Rights Reserved
About Us | Privacy Policy | Accreditations | Contact Us | Site Map