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This article is more than a little misleading. The most important elements of SEO has nothing to do with "source code programming with business marketing, Web site architecture, visual presentation, persuasion copy writing and some other disciplines woven into the site's fabric". I mean these elements are necessary, but this article implies that the trick to SEO is good design. Nothing could be further from the truth. The trick to good SEO is what us internet marketing types call "Off-Page" factors. The short version is this: The more links that come to your website from other websites with similar topics the better your page will do. Here's a great page on link-building and SEO from one of BYFs competitors. http://www.cpasitesolutions.com/help/searchengine.php#3 Other good methods for building incoming links include article and software distribution. If this seems like a lot of work, it is. Shortcuts are cheating. For example, I'm familiar with BYF (Build Your Firm). They use a banned technique for SEO called "Link Farming". The link their clients sites together using a link network using pages like these: http://www.la-cpa-firm.com/links.htm http://www.ddacpas.com/links.htm http://www.hangcpa.com/links.htm Now don't run off to your Google Webmaster Tools account and snitch these firms out to Google. You'll only wind up hurting a bunch of innocent accountants, but notice that these pages are all identical? This is exactly the kind of "black-hat" SEO that can get you into trouble!!! If you want links, you'll have to work for them. Any company that claims to be able to get you search engine listings cheap and easy is either lying, or cheating.

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